If you talk to Parokya ni Edgar's Chito Miranda about style and music, he will rattle on about one and have a few sentences about the other. Of course, we all know he has more to say about music, even without much prodding, while we had to get those precious sentences about fashion out of him.
It's interesting to note, then, why this rock star would agree to be the face of one of the most awaited foreign brands to open in the Philippines. The self-confessed anti-fashion musician signed up with Uniqlo because Uniqlo's wide array of basics and “made for all” philosophy breaks down barriers, much like music, which is universal.
Chito's straightforward style essentials are “plain shirts, cheapest pair of jeans, and random sneakers--kahit ano man,” he says. They're definitely something the Japanese brand is fully-stocked with. “I'm very lucky to endorse Uniqlo because that's what they have, 'yung plain shirts, very simple, anti-fashion, and it looks like you don't care. Perfect pick talaga for me,” he told us at the launch of Uniqlo's Fall/Winter 2012 collection. At the event, Chito wore a red premium down ultra light jacket, which is designed to keep you warm during cold weather--without the added weight.
Click through the gallery below to see Chito's outfit at the launch and some of the pieces this "rakista" currently likes from Uniqlo.
With reports from Trixie Reyna
Uniqlo is located at the 2/F Main Mall SM Mall of Asia, Pasay City.
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- Chito Miranda at the Uniqlo Fall/Winter 2012 collection launchHe wears a red Uniqlo premium down ultra light jacket, basic tee, and jeans.
- Chito Miranda for UniqloHis style essentials are a plain T-shirt, denim jeans, basic jacket, and sneakers--all available in Uniqlo.
- Uniqlo's Fall Winter 2012 collectionPlaid and plain zip-up hoodies
- Uniqlo's Fall Winter 2012 collectionHEATTECH collection for men and women
Photo by Cons Reyes