Get Chito Miranda's "rakista" anti-fashion style

An anti-fashion rockstar is the brand ambassador of Uniqlo? Find out how that happened--and just what pieces from the popular Japanese brand he actually likes and wears.

If you talk to Parokya ni Edgar's Chito Miranda about style and music, he will rattle on about one and have a few sentences about the other. Of course, we all know he has more to say about music, even without much prodding, while we had to get those precious sentences about fashion out of him.

It's interesting to note, then, why this rock star would agree to be the face of one of the most awaited foreign brands to open in the Philippines. The self-confessed anti-fashion musician signed up with Uniqlo because Uniqlo's wide array of basics and “made for all” philosophy breaks down barriers, much like music, which is universal. 

Chito's straightforward style essentials are “plain shirts, cheapest pair of jeans, and random sneakers--kahit ano man,” he says. They're definitely something the Japanese brand is fully-stocked with. “I'm very lucky to endorse Uniqlo because that's what they have, 'yung plain shirts, very simple, anti-fashion, and it looks like you don't care. Perfect pick talaga for me,” he told us at the launch of Uniqlo's Fall/Winter 2012 collection. At the event, Chito wore a red premium down ultra light jacket, which is designed to keep you warm during cold weather--without the added weight.

Click through the gallery below to see Chito's outfit at the launch and some of the pieces this "rakista" currently likes from Uniqlo.

With reports from Trixie Reyna

Uniqlo is located at the 2/F Main Mall SM Mall of Asia, Pasay City.

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Photo by Cons Reyes


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